You know that your business needs certain things (“more leads,” “more clients,” and “more sales” probably being the top three!). You know that your website should be able to help you get them. But what you don’t know is how to connect those two facts. And that’s perfectly reasonable!
You are the expert in your business. If your business is not “building websites,” then it’s natural that you don’t know all the ins and outs of the website-building world.
But even though it’s completely understandable, it’s not a great situation for your business. Even if “what you know won’t hurt you,” it can keep your business from thriving… or at least make you work harder for your success.
Why? Because there are tools and techniques that can make your business run more smoothly and accomplish your goals more quickly… but only if you know about them.
Let me give you a guidebook.
You don’t have to learn everything, and you don’t have to start from zero. Like many areas of business, you can legitimately shortcut the learning curve by working with an experienced guide.
Instead of “winging it” or trying the latest tactic that “all the gurus” are promoting, I’ll listen to your goals, your frustrations, and review your site.
When you join me on this adventure, you’ll get a tailor-made guide to your easiest and most important opportunities… and you’ll shed that nagging sense that you’re doing things the hard way, replacing it with confidence and a real plan.
How it works
For this service, I’m half investigative-journalist, half map-maker.
My first priority is to get super-clear on your business goals and who you’re trying to reach. This happens through a phone (or in-person, if you’re in the San Diego area) meeting, and through a checklist of information I’ll ask for your help in collecting (don’t worry—it’s not very geeky, and there are no trick questions!).
Then I dig into your site to look at everything from underlying tech details (like hosting, code, and SEO) to subjective measures (including likely bottlenecks and places where the goal isn’t obvious). Basically, I spend a lot of time running reports, analyzing data, creating spreadsheet formulas, and hunting for patterns.
Here’s where I switch gears from information-gathering to insight-highlighting. The right-brain busts out and takes what the left-brain has gathered, compiling it into succinct summaries and inspiring action steps. There’s usually graphics software involved, and often Sharpies, too.
When your Inspect & Inspire guide is ready, we have another phone call or in-person meeting. You get access to a private, interactive mini-site that has the key results, über-practical recommendations, plus the background information in case you want to dig into it further. You’ll ask questions, too, but we’ll also have another meeting about a week later to cover the questions that come up as you explore more deeply.
The guide is yours. Of course (of course!) I can implement the recommendations, but you can take the guide to anyone you want to work with.
If you’re taking a DIY approach, you’ll find plenty of options that are both high-impact and simple, even if you’re not a tech wizard.
If you’re working with a web team or a VA, you can hand them the guide as-is, or pick and choose your top priorities and work your way down the list.
Reserve your spot
The investment for Inspect & Inspire is currently $750.
Due to the hands-on nature of this service, there are a limited number of openings. If you’d like to snag one of them, email my fabulous assistant El, and she’ll schedule you as soon as possible (there’s generally a 3- to 4-week waiting list).