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Are you being lazy with your contests?
A popular method for running a contest is to have people submit entries (videos/Facebook posts/stories/whatever) and then decide the winner(s) (or finalists) based on the number of votes/views/Likes/whatevers each entry receives. There’s no mystery to the appeal of this method. It’s… Good for publicity: your competitors are promoting your contest (+ brand/website/Facebook page/whatever) for you!…